1. Building a “Customer Heard” culture from day 0
2. Hiring for Mindset and not skill set
3. Creative Problem Solving and building an MVP minded culture
   1. Voice Of Customer starting with CS (Gumtree, MS and Mad Paws)
      1. Proactive and reactive VOC
   2. Implementation of Structured Data in CS
      1. Tying data into VOC
   3. Card Decline SMS notifications (Marley Spoon)
   4. Trust Building within a Marketplace
   5. Experimenting with dynamic pricing in Marketplace
   6. Implementation of AI within the CS environment
   7. AI microprojects to the Customer Journey